![](https://veroniquehalbrey.com/wp-content/uploads/2023/07/2019_06_MAC_SHOT_05_SPRING_COLOR_GLOW_PLAY_LILY_057_111848_RT1_v3B10-1-scaled.jpg)
![](https://veroniquehalbrey.com/wp-content/uploads/2023/07/B055_MAC_S20_GLOWPLAY_MAIN_v4_QC-scaled.jpg)
![](https://veroniquehalbrey.com/wp-content/uploads/2023/07/2019_06_MAC_SHOT_07_SPRING_COLOR_GLOW_PLAY_LILY_02_110_111848_RT1_v33-1-scaled.jpg)
![](https://veroniquehalbrey.com/wp-content/uploads/2023/06/download.webp)
![](https://veroniquehalbrey.com/wp-content/uploads/2023/06/8_MAC-Cosmetics_Avvenice_Beauty_Model_Milano_Cosmetic_New-Collection_Orange.jpg)
![](https://veroniquehalbrey.com/wp-content/uploads/2023/06/16-a_MAC-Cosmetics_Avvenice_Beauty_Model_Milano_Cosmetic_New-Collection_Tris.jpg)
![](https://veroniquehalbrey.com/wp-content/uploads/2023/07/MAC-Powder-Kiss-Liquid-Lipstick-1.webp)
![](https://veroniquehalbrey.com/wp-content/uploads/2023/07/11-3.jpg)
![](https://veroniquehalbrey.com/wp-content/uploads/2023/07/Captura-de-pantalla-2020-07-22-a-las-6.57.06-p.m.png)
One of the most successful franchises and campaigns in the history of M.A.C.
The campaign objective was to romance and showcase the breakthrough innovation behind the texture of the new Powder Kiss lipstick, as well as teasing the launch of the extended product range.
The results were spectacular, both in China and USA digital platforms.