Love Me Campaign Launch
mac cosmetics ยท

Love Me lipstick was launched as an empowering
and aspirational celebration of self-love.
Introduced by a various cast of personalities, influencers and performers (Rina Sawayama, Amber Wagner, Halima, Harper Watters, Frances O'sullivan), The campaign promotes individuality and inclusivity & engages the community to share their self-romance stories.

Shot by Petra Collins