Experiential Activation

Spring Studios ·

Born from a partnership between Spring Studios and IMG, Glam Slam was a first-of-its-kind, multi-day experience at the intersection of fashion and tennis, staged during the US Open and New York Fashion Week—two of the city’s most iconic cultural moments. Through daily programming, screenings, and hospitality, the inaugural event pioneered a new platform merging sport and style, generating 2.8B earned media impressions.

Oriana Layendecker