Global brand & creative executive with deep experience shaping brands at the intersection of fashion, beauty, luxury, and culture. With a career that spans New York, Paris, and Shanghai, I specialize in brand transformation—implementing strategic & creative platforms and multi-channel storytelling that drive relevance, resonance, and long-term impact. My expertise lies in building brands through a 360° lens, from campaign and image direction to digital innovation and immersive experiences. With a strong cultural lens and editorial-driven aesthetic, I craft high-impact narratives that resonate with today’s audience and drive meaningful brand evolution.